Tuba Naziruddin
User Experience | Innovation & Design Strategist | Design Research

About

b. 1986, HK.

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Enabling value creation through Technology Management

"Economic growth stems from better recipes not more cooking " -Paul Romer

I am a curious Design Thinker specializing in User Experience, Design Research and Innovation, who is  currently pursuing a Masters in Management of Technology from New York University.  Passionate about Human Centered Design, I am always looking for opportunities to create impact and design products and services that are meaningful and intuitive. I am currently the Studio leader at Design for America NYU, where we use Design Thinking to create social impact. An active Ideator and Community Prototyper on the Open IDEO Platform, I constantly strive to learn more about human interactions with products and services and new opportunities to innovate. Actively involved as the Event Coordinator of the Open IDEO NYC Chapter, I love collaborating and hosting workshops on Design Thinking and Problem Solving. I am currently pursuing my research on the role of Design Thinking as a strategic tool for innovation in Consulting firms.  


MY JOURNEY

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Bridging the gap between Technology, Business & Design means Value Creation
— Tuba Naziruddin
 At the DFA National Conference held in August 2017 at Northwestern, Kellogg School of Business    Read more

At the DFA National Conference held in August 2017 at Northwestern, Kellogg School of Business 

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 Design for America NYU receives President's Service Award 2017

Design for America NYU receives President's Service Award 2017

 The Open IDEO Dementia Challenge Workshop in partnership with AARP held at SY Partners, New York, November 2017 

The Open IDEO Dementia Challenge Workshop in partnership with AARP held at SY Partners, New York, November 2017