https://www.tubanaziruddin.com/about daily 0.75 2018-02-05 https://images.squarespace-cdn.com/content/v1/59e3a351b7411c07ef1e892a/1508091382174-2PWXFIR4GY5W98XS4OY1/Tuba+Naziruddin.jpg About - Enabling value creation through Technology Management "Economic growth stems from better recipes not more cooking " -Paul Romer https://images.squarespace-cdn.com/content/v1/59e3a351b7411c07ef1e892a/1509123925192-6N0WMUWQ7P3ULBTF1AET/My+Journey+1-0+%282%29.jpg About https://images.squarespace-cdn.com/content/v1/59e3a351b7411c07ef1e892a/1517854025054-1ACUNMCEV60CVVX6VU66/DFA+Leadership+Studio+1.JPG About At the DFA National Conference held in August 2017 at Northwestern, Kellogg School of Business Read more https://images.squarespace-cdn.com/content/v1/59e3a351b7411c07ef1e892a/1517855146130-6KUP87K7GV221P3ECXP7/IMG-3458.PNG About Design for America NYU receives President's Service Award 2017 https://images.squarespace-cdn.com/content/v1/59e3a351b7411c07ef1e892a/1517856463123-9TD3K7CXR4DXDSPMOK4I/20171108_140127.jpg About The Open IDEO Dementia Challenge Workshop in partnership with AARP held at SY Partners, New York, November 2017 https://images.squarespace-cdn.com/content/v1/59e3a351b7411c07ef1e892a/1508091382174-2PWXFIR4GY5W98XS4OY1/Tuba+Naziruddin.jpg About - Enabling value creation through Technology Management "Economic growth stems from better recipes not more cooking " -Paul Romer https://images.squarespace-cdn.com/content/v1/59e3a351b7411c07ef1e892a/1509123925192-6N0WMUWQ7P3ULBTF1AET/My+Journey+1-0+%282%29.jpg About https://images.squarespace-cdn.com/content/v1/59e3a351b7411c07ef1e892a/1517854025054-1ACUNMCEV60CVVX6VU66/DFA+Leadership+Studio+1.JPG About At the DFA National Conference held in August 2017 at Northwestern, Kellogg School of Business Read more https://images.squarespace-cdn.com/content/v1/59e3a351b7411c07ef1e892a/1517855146130-6KUP87K7GV221P3ECXP7/IMG-3458.PNG About Design for America NYU receives President's Service Award 2017 https://images.squarespace-cdn.com/content/v1/59e3a351b7411c07ef1e892a/1517856463123-9TD3K7CXR4DXDSPMOK4I/20171108_140127.jpg About The Open IDEO Dementia Challenge Workshop in partnership with AARP held at SY Partners, New York, November 2017 https://www.tubanaziruddin.com/contact daily 0.75 2018-06-27 https://www.tubanaziruddin.com/work-jasper daily 1.0 2026-02-15 https://www.tubanaziruddin.com/work-jasper/cloudtown-ga2j3 monthly 0.5 2026-02-15 https://images.squarespace-cdn.com/content/v1/59e3a351b7411c07ef1e892a/1517861127395-7EFUQU21LAFKX0MGY73V/Cloudtown+logo.PNG Work - CloudTown https://images.squarespace-cdn.com/content/v1/59e3a351b7411c07ef1e892a/1517861149132-37492II1PLNYKNMWJGGQ/Cloudtown+PO.PNG Work - CloudTown https://images.squarespace-cdn.com/content/v1/59e3a351b7411c07ef1e892a/1517861446998-1DQXSG4Z3QU9OJUPOGWT/TAM+2+Model.PNG Work - CloudTown - Technology Acceptance Model (Copy) Technology Acceptance Model https://images.squarespace-cdn.com/content/v1/59e3a351b7411c07ef1e892a/1517861886878-Q7C9KMU4TBZGRBBI9JM5/OC.PNG Work - CloudTown https://images.squarespace-cdn.com/content/v1/59e3a351b7411c07ef1e892a/1517862349986-F946KX4KPU887CA8MPJH/Platform.PNG Work - CloudTown https://images.squarespace-cdn.com/content/v1/59e3a351b7411c07ef1e892a/1517862497650-OISFE5DC4PUBWIYYT3J9/UCU.PNG Work - CloudTown - Mockups (Copy) Mockups The wireframes were created using Microsoft Axure https://images.squarespace-cdn.com/content/v1/59e3a351b7411c07ef1e892a/1517862555794-W98MR82R97SK5MAW652R/UCU-1.PNG Work - CloudTown https://images.squarespace-cdn.com/content/v1/59e3a351b7411c07ef1e892a/1517862571429-FNFSKXYN0JPXK9EFYA30/UCU+-33.PNG Work - CloudTown https://images.squarespace-cdn.com/content/v1/59e3a351b7411c07ef1e892a/1517863179252-HKG0IIIOIWOTZJE6DGFG/KL.PNG Work - CloudTown https://www.tubanaziruddin.com/work-jasper/freedom-program-khg3d monthly 0.5 2026-02-15 https://images.squarespace-cdn.com/content/v1/59e3a351b7411c07ef1e892a/1517869155415-X85AUQC95R8V2BYMXY5P/Fall+Prevention+Challenge.PNG Work - Freedom Program https://images.squarespace-cdn.com/content/v1/59e3a351b7411c07ef1e892a/1517869175952-4EIXGWDL45HZPS1MY53A/DJ+PO.PNG Work - Freedom Program https://images.squarespace-cdn.com/content/v1/59e3a351b7411c07ef1e892a/1517869251225-BF02T7Y4EZULV83MNIJR/IDEATING.PNG Work - Freedom Program - Ideation & Brainstorming (Copy) Ideation & Brainstorming The theme of our project was Design for Dignity. https://images.squarespace-cdn.com/content/v1/59e3a351b7411c07ef1e892a/1517870073470-E3FM6ED9UBN49UZ2ZPWN/FP.PNG Work - Freedom Program - Our Solution (Copy) Our Solution https://images.squarespace-cdn.com/content/v1/59e3a351b7411c07ef1e892a/1517869808543-8O2WL26LLAQ739P02VDW/App+Wire+1.PNG Work - Freedom Program - Our Prototype (Copy) Our Prototype Super Suit is the flagship app of the Freedom Program. Aimed to provide a toolkit on fall prevention in a gamified community building fashion. https://images.squarespace-cdn.com/content/v1/59e3a351b7411c07ef1e892a/1517869867637-XL3A750GAMYY3DY1TGPU/App+wire+2.PNG Work - Freedom Program https://images.squarespace-cdn.com/content/v1/59e3a351b7411c07ef1e892a/1517869888114-76PGTKDAEN6EU8322ZJ2/Appp.PNG Work - Freedom Program https://images.squarespace-cdn.com/content/v1/59e3a351b7411c07ef1e892a/1517869909522-M0UIVJGHDY3H48R56D31/Best+app.PNG Work - Freedom Program https://images.squarespace-cdn.com/content/v1/59e3a351b7411c07ef1e892a/1517869941301-WGBLBB6TI05DMUBZ9O4A/Steos.PNG Work - Freedom Program - Super Suit (Copy) Super Suit Read more on Designing with Empathy https://www.tubanaziruddin.com/work-jasper/brine-pickles-plzej monthly 0.5 2026-02-15 https://images.squarespace-cdn.com/content/v1/59e3a351b7411c07ef1e892a/1517871354782-VQT4HGI8ARKOAJJQQE3Y/NYU+Freedge+team.jpg Work - NYU Freedge - Meet the Team (Copy) Meet the Team Team Avocado at the Kickoff event https://images.squarespace-cdn.com/content/v1/59e3a351b7411c07ef1e892a/1517871122121-I7XIZRELIP658G1OCWOO/PO+Freedge.PNG Work - NYU Freedge https://images.squarespace-cdn.com/content/v1/59e3a351b7411c07ef1e892a/1517871447374-6KLOHL7Q4PG7XLICGLYA/NYU+Freedge.png Work - NYU Freedge - Our Prototype (Copy) Our Prototype Meet the World's first smart Community Freedge ! https://images.squarespace-cdn.com/content/v1/59e3a351b7411c07ef1e892a/1517871573458-XAAHUL3QUMGEB7HIM7QA/Research.jpg Work - NYU Freedge - Research (Copy) Research Human Centered Design has been the crux of our approach. Our research stems from Expert, Extreme and Outlier interviews and observations in Food Sharing ecosystem. https://images.squarespace-cdn.com/content/v1/59e3a351b7411c07ef1e892a/1517872201153-BDTEEPBAMYCDHMFVUQMJ/Present+avocado.jpg Work - NYU Freedge - Project Critique at Frog Design Studio (Copy) Project Critique at Frog Design Studio Team Avocado share their story with designers at Frog Design https://images.squarespace-cdn.com/content/v1/59e3a351b7411c07ef1e892a/1517872618832-JN0CVGMW84OIXQK9GYGE/NYU+Freedge+new.jpg Work - NYU Freedge - Our second Prototype (Copy) Our second Prototype Our second Freedge features our new app that connects directly to our facebook page, enabling autoupload of images and providing live feed. NYU Freedge app created using Heroku Apps https://images.squarespace-cdn.com/content/v1/59e3a351b7411c07ef1e892a/1517873360591-2B63QZC8TWGAG2HF7VU2/Award+for+freedge.jpg Work - NYU Freedge - Awards & Accolades (Copy) Awards & Accolades NYU Freedge receives appreciates from Senator Hamilton's office NYU Freedge in the news Praise for NYU Freedge https://images.squarespace-cdn.com/content/v1/59e3a351b7411c07ef1e892a/1517873763879-L553UIWOZLC15PNO9NYN/Freedge+resides.png Work - NYU Freedge - Follow Us (Copy) Follow Us The NYU Freedge blog   https://www.tubanaziruddin.com/work-jasper/american-portraiture-2n5e8 monthly 0.5 2026-02-15 https://images.squarespace-cdn.com/content/v1/59e3a351b7411c07ef1e892a/1517850222887-06DTE98KDYLZ5DUBPCBQ/Intelligent.PNG Work - RPA https://images.squarespace-cdn.com/content/v1/59e3a351b7411c07ef1e892a/1517849008239-4KL0VV8DGUOUHV7XEXO3/Overview.PNG Work - RPA https://images.squarespace-cdn.com/content/v1/59e3a351b7411c07ef1e892a/1517848705162-2UNOG8Y6JQZYU72ZZL3X/Research+Process.PNG Work - RPA https://images.squarespace-cdn.com/content/v1/59e3a351b7411c07ef1e892a/1517848777113-5V6H2DMPBYVLKXAJH4AY/Lean+Startup.PNG Work - RPA - Project Timeline (Copy) Project Timeline September 2017-December 2017 https://images.squarespace-cdn.com/content/v1/59e3a351b7411c07ef1e892a/1517848930450-K7QOEY6B5PQCPR6CE39B/PS.PNG Work - RPA https://images.squarespace-cdn.com/content/v1/59e3a351b7411c07ef1e892a/1517849290492-RUZABUI1F50V98NYFSLJ/Persona.PNG Work - RPA https://images.squarespace-cdn.com/content/v1/59e3a351b7411c07ef1e892a/1517849333487-QH2I874JY51SZ8IWCNVI/Journey+Map.PNG Work - RPA - Mapping the Claims Process (Copy) Mapping the Claims Process https://images.squarespace-cdn.com/content/v1/59e3a351b7411c07ef1e892a/1517849380961-08TBTBOSCS4DQD9C43PJ/JM+2.PNG Work - RPA https://images.squarespace-cdn.com/content/v1/59e3a351b7411c07ef1e892a/1517849464274-PZQNXXWIBT21UVDD3Y99/Challenges.PNG Work - RPA https://images.squarespace-cdn.com/content/v1/59e3a351b7411c07ef1e892a/1517849569767-9PAELZ1KWLRMAPXVZI5Q/SWOT.PNG Work - RPA - Solutioning (Copy) Solutioning We looked at the current Technology Landscape https://images.squarespace-cdn.com/content/v1/59e3a351b7411c07ef1e892a/1517849843104-0EPQU3PMN115XWUJESAC/Tech.PNG Work - RPA https://images.squarespace-cdn.com/content/v1/59e3a351b7411c07ef1e892a/1517849864330-EU54IZ0KD7MGS2GKV76X/Implementation.PNG Work - RPA https://images.squarespace-cdn.com/content/v1/59e3a351b7411c07ef1e892a/1517849916500-KD1TIJYB13QLBS6YLW2N/Risk+Management.PNG Work - RPA https://images.squarespace-cdn.com/content/v1/59e3a351b7411c07ef1e892a/1517849899303-2YCQGJNQ963HTDX90PQC/Pilot.PNG Work - RPA https://www.tubanaziruddin.com/work-jasper/ibili-hgk44 monthly 0.5 2026-02-15 https://images.squarespace-cdn.com/content/v1/59e3a351b7411c07ef1e892a/1517797207082-554BM6J4HLX78ZXZD08O/Healthy+Aging.PNG Work - Super Granny - Aging healthy with Super Granny (Copy) Aging healthy with Super Granny https://images.squarespace-cdn.com/content/v1/59e3a351b7411c07ef1e892a/1517797387192-57YGZK9RUCPYRZLPJ25I/GG+Overview.PNG Work - Super Granny https://images.squarespace-cdn.com/content/v1/59e3a351b7411c07ef1e892a/1517798770841-OFET0B0Z5ZIA03MG496O/RP.PNG Work - Super Granny - Design Research (Copy) Design Research https://images.squarespace-cdn.com/content/v1/59e3a351b7411c07ef1e892a/1517798882422-X61M48QKSM82CEAC766P/IMG_3025.JPG Work - Super Granny - Understanding senior needs (Copy) Understanding senior needs Fall Prevention Challenge-Open IDEO https://images.squarespace-cdn.com/content/v1/59e3a351b7411c07ef1e892a/1517799270160-1J0FQ2B6VCAT5B0TK4MJ/Research+Insights.PNG Work - Super Granny https://images.squarespace-cdn.com/content/v1/59e3a351b7411c07ef1e892a/1517799587578-XFFUQCIFT46MIXHO1F6W/Image+uploaded+from+iOS.jpg Work - Super Granny - Ideation (Copy) Ideation Three themes dominated this phase: -Super 65 -TV Series/Webcast -Freedom Program-An app that fosters community building -Book/Blog/Content on Aging https://images.squarespace-cdn.com/content/v1/59e3a351b7411c07ef1e892a/1517799957191-J4LD7UH3562VSTFIGWMU/Super%2BGranny.png Work - Super Granny - Prototyping (Copy) Prototyping https://images.squarespace-cdn.com/content/v1/59e3a351b7411c07ef1e892a/1517800697229-ZRQ8JV8I4MLOP8GV6T1K/Design+Statement.PNG Work - Super Granny https://images.squarespace-cdn.com/content/v1/59e3a351b7411c07ef1e892a/1517801280092-BOH9P3X5SOTHVD97DB3U/Learnings.PNG Work - Super Granny https://www.tubanaziruddin.com/work-jasper/the-ruse-4phjb monthly 0.5 2026-02-15 https://images.squarespace-cdn.com/content/v1/59e3a351b7411c07ef1e892a/1517348361291-I442GVULBIALAHCKNEEW/Laundry+Expereince.PNG Work - Laundry Experience - Rethinking the Laundry Experience (Copy) Rethinking the Laundry Experience https://images.squarespace-cdn.com/content/v1/59e3a351b7411c07ef1e892a/1517767172660-M0DWWM0ITN0LQHEXC15A/Project+Overview.PNG Work - Laundry Experience https://images.squarespace-cdn.com/content/v1/59e3a351b7411c07ef1e892a/1517348737129-8J4MJ7MLTOAAP668ZK3Y/Status+Quo.PNG Work - Laundry Experience https://images.squarespace-cdn.com/content/v1/59e3a351b7411c07ef1e892a/1517768700297-QPR1A4UN06WIHA34QNQN/Research+Process.PNG Work - Laundry Experience - Design Research (Copy) Design Research Project Timeline: September 2017-December 2017 https://images.squarespace-cdn.com/content/v1/59e3a351b7411c07ef1e892a/1517792809565-Q0MHDD1HV1U4GL0LS5A5/Research+plan.PNG Work - Laundry Experience https://images.squarespace-cdn.com/content/v1/59e3a351b7411c07ef1e892a/1517348756781-S8YYNDR7AE5JKSO8X61I/Observations.PNG Work - Laundry Experience https://images.squarespace-cdn.com/content/v1/59e3a351b7411c07ef1e892a/1517793671723-5Y2FVXBH5RWMYLJ01RAS/Tension+points.PNG Work - Laundry Experience https://images.squarespace-cdn.com/content/v1/59e3a351b7411c07ef1e892a/1517793690755-IE2WTDGAFE0D28LG6MY9/Insight+1.PNG Work - Laundry Experience https://images.squarespace-cdn.com/content/v1/59e3a351b7411c07ef1e892a/1517793732218-O4TDFP0Y75I5YFHIJOFW/fedex.PNG Work - Laundry Experience https://images.squarespace-cdn.com/content/v1/59e3a351b7411c07ef1e892a/1517793706126-T1UY99M086JK2T7ZUD3A/Ist+opportunity.PNG Work - Laundry Experience https://images.squarespace-cdn.com/content/v1/59e3a351b7411c07ef1e892a/1517793760210-PVLYXCMGU6PHF3GRDTFP/2nd+opportunity.PNG Work - Laundry Experience https://images.squarespace-cdn.com/content/v1/59e3a351b7411c07ef1e892a/1517793803597-HYVZKA75Z2S66KPM5WSV/insight+2.PNG Work - Laundry Experience https://images.squarespace-cdn.com/content/v1/59e3a351b7411c07ef1e892a/1517794949205-HTHGBQBTQQ7FG26U4KTX/blockchain.PNG Work - Laundry Experience https://images.squarespace-cdn.com/content/v1/59e3a351b7411c07ef1e892a/1517794248274-QBZE253GCFYUZVDVDW9J/chain.PNG Work - Laundry Experience https://images.squarespace-cdn.com/content/v1/59e3a351b7411c07ef1e892a/1517793836588-C6CZF9Z2N5SSD23ICCGI/3rd+oppo.PNG Work - Laundry Experience https://images.squarespace-cdn.com/content/v1/59e3a351b7411c07ef1e892a/1517793857516-O2J4WELFAAQFXTA3RB96/insight+3.PNG Work - Laundry Experience https://images.squarespace-cdn.com/content/v1/59e3a351b7411c07ef1e892a/1517793846597-2FY7LK1HL1L272IUWFJM/3rd+opportu.PNG Work - Laundry Experience https://images.squarespace-cdn.com/content/v1/59e3a351b7411c07ef1e892a/1517794349037-8RLFCMTTI0B2NDCHX4GZ/cirque.PNG Work - Laundry Experience https://images.squarespace-cdn.com/content/v1/59e3a351b7411c07ef1e892a/1517793873393-KCXZALFAZ4SA46LASM8T/image-asset.png Work - Laundry Experience https://images.squarespace-cdn.com/content/v1/59e3a351b7411c07ef1e892a/1517770768024-00TTW2J9F85YOHRT9QPD/Insight+Board.png Work - Laundry Experience - Capturing what we discovered (Copy) Capturing what we discovered Our insight board captured our observations and insights and helped us organize our research. https://images.squarespace-cdn.com/content/v1/59e3a351b7411c07ef1e892a/1517771055373-AWXFBVEZQDGI7BLIP6QW/Ideation+Phase.png Work - Laundry Experience - Ideation Phase (Copy) Ideation Phase The Discover Phase helped us identify gaps through our three opportunity areas. In the Ideation phase, we began brainstorming solutions to address these gaps . https://images.squarespace-cdn.com/content/v1/59e3a351b7411c07ef1e892a/1517771498661-ND9JMBQDVR2FP6LYJDBR/Cliches.png Work - Laundry Experience - Building up towards Concept Directions. (Copy) Building up towards Concept Directions. Looking at Product, Price and Interaction Cliches for the Laundry Experience, we formulated disruptive hypotheses using techniques of negation, inverting and denying. These guided our approach to formulating three concept directions for our ideas. https://images.squarespace-cdn.com/content/v1/59e3a351b7411c07ef1e892a/1517771862197-E1AAY4XTV610CEFU0Y1H/Concept+Direction+1.png Work - Laundry Experience - Concept Direction 1 : The Power Laundry Case (Copy) Concept Direction 1 : The Power Laundry Case Our concept of a Power Laundry Case that was self driving and organized your laundry in one compact case, goodbye tiresome experiences to the Laundromat. https://images.squarespace-cdn.com/content/v1/59e3a351b7411c07ef1e892a/1517795014096-VL31QRPG5B62S8E1AK4D/Concept+Direction+2.png Work - Laundry Experience - Concept Direction 2: The Laundry Spa (Copy) Concept Direction 2: The Laundry Spa A laundry spa experience through a laundry machine that gave an eco-friendly wash using minimal water sprayed through a nozzle and detergent like a sanitizing solution with a vacuum pod that sucks dirt similar to the face cleansing pods for women. This idea was inspired by the car wash experience. https://images.squarespace-cdn.com/content/v1/59e3a351b7411c07ef1e892a/1517795201929-E3JRGGULUKHRDDFT82QE/Concept+Direction+3.png Work - Laundry Experience - Concept 3: Laundry Buffet Service (Copy) Concept 3: Laundry Buffet Service A laundry service that took care of dry cleaning, eco-friendly wash, hand wash, dedicates, jackets, shoes all in one. Not just innovation by detergents but through custom care for each need. In addition to custom laundry service, relaxing needs like personal spa, gym, cafe, fitness room and pet grooming all in one roof. https://images.squarespace-cdn.com/content/v1/59e3a351b7411c07ef1e892a/1517773804593-NS2F37EOZ5XMYBGQXT5R/Deliver+Phase.PNG Work - Laundry Experience - The Deliver Phase (Copy) The Deliver Phase What did we Deliver. We went back to our research our target audience and redefined our integrated concept for a group that loathe laundry the most but also cannot live without it. Our final phase encompasses tension points, observations and insights from this group that build up the momentum towards our final solution. https://images.squarespace-cdn.com/content/v1/59e3a351b7411c07ef1e892a/1517348776589-SECDOIMWUYEMDSMXRXKL/The+Opportunity.PNG Work - Laundry Experience https://images.squarespace-cdn.com/content/v1/59e3a351b7411c07ef1e892a/1517348797746-NAYG8LHHHKPQ4TEGODNL/Serenity.PNG Work - Laundry Experience - Our Prototype (Copy) Our Prototype https://images.squarespace-cdn.com/content/v1/59e3a351b7411c07ef1e892a/1517348836119-BCYKKXAHW6P92EHCU0V7/Engagement+Model.PNG Work - Laundry Experience https://images.squarespace-cdn.com/content/v1/59e3a351b7411c07ef1e892a/1517348886650-JCMGDSBX21IUMLHN368V/Purity.PNG Work - Laundry Experience